True Trail is run solely by Coach Ben (Me!), an Ottawa-based, certified triathlon coach with TrainingPeaks L1, Triathlon Ontario/Triathlon Canada, and Coaching Association of Canada certifications.

• Single-session coaching (e.g., season planning, swim technique/video, basic bike fit, run form video analysis, race-strategy meetings, in-person workouts).

• Virtual coaching (fully customized plan, unlimited adjustments, guidance on race planning, equipment, and nutrition). For local or remote athletes.

• In-person coaching (everything in Virtual, but including in-person sessions).

• Training Plan Build (one-time): $150 CAD

• Any other single session: $120 CAD

• Virtual coaching: $200 CAD/month (three-month minimum)

• In-person coaching: $300 CAD/month (three-month minimum)

That depends!

Some people have success with self-coaching, or community-style coaching (like a team or a club).

But there’s a reason that professional/elite athletes, as well as newer athletes who need a lot of guidance all choose to be coached!

Yes!

For coaching engagements lasting longer than 12 months (very common!)

Training is delivered and analyzed in TrainingPeaks, with regular two-way communication using Discord or email to ensure progression.

A blend of data-driven analysis (load, performance metrics) and narrative context (how the athlete feels and life stressors), applied through frequent athlete-coach communication.

For coached athletes, I usually respond instantly. All responses are guaranteed within 48 hours (unless otherwise specified)

No. True Trail has a “Human Coach Guarantee”—AI is not used for any coaching guidance (though I may use A.I. for some business tasks). Your personal information never sees any AI.

Athletes of all levels, locally in Ottawa, ON and worldwide (virtual). Athlete roster includes world championship competitors and first-timers alike.

Yes. You must have some amount of athletic background (in endurance or other sports), and you must have a positive mentality toward movement, improvement, and committing to a process.

Yes—three months for the monthly Virtual Coaching plan. Single-session options have no ongoing commitment.

Yes—equipment (e.g., bike fit basics, gear selection) and nutrition guidance are included for coached athletes

When my calendar permits it!